Alex Langshur is founder and CEO of PublicInsite, a Boston & Ottawa-based web analytics, optimization and marketing consulting firm. Alex established PublicInsite because he saw a tremendous need for a bridge between those who manage online data within organizations and those for whom the insights arising from the data have the most value. Alex is passionate about helping clients understand the meaning and business value within the numbers, and optimizing the connection between each client’s unique vision and needs and the online behavior and desires of its most important stakeholders.
Alex is a sought after speaker and is the past-President of the Web Analytics Association (WAA). He teaches highly rated courses on web analytics for University of British Columbia, GSA Web Manager University and WAA Base Camp, and has been frequently published in journals and magazines. Alex lives in Boston with his wife, two sons and golden retriever.